From 7 January, Beer Collesi returns to Rai Uno in one of the most important programme segments: the brand will invite people to watch the Amadeus programme “The Usual Unknowns”, after the 8 p.m. news, and will greet the audience at the end of the broadcast, at 9.20 p.m.
Also next year, and for the first time for four consecutive months, the Italian artisan confirms its presence on the RAI flagship channel, in the same time slot (access prime time) which in 2017 brought it to the eyes of millions of television viewers. Periodically until the end of April, the commercial will reach their homes, recounting the excellence of a product made in Italy and proudly artisanal, but with a global vocation.
This makes Collesi's a double record: not only is it the most awarded Italian craft brewery in the world, with a very long list of medals achieved in the most important rankings in the sector, but it is also the first in its category to have conducted an advertising campaign on the major national TV networks.
After debuting in 2015 with a campaign on La7, repeated the following year together with a large circuit of Uci Cinemas cinemas, the company had landed on Rai in 2017 with Rai Uno, Rai Due and the thematic channel Rai Sport.
