From Monday 14 January until April, Beer Collesi returns to Rai Uno in one of the most important programme segments: the new spot of the brand will invite the Amadeus “The Usual Unknowns”, after the 8 p.m. news, and will greet the audience at the close of the broadcast, at 9.20 p.m. Once again we choose the Rai flagship and the same time slot (access prime time) which has brought our beer to the eyes of millions of viewers over the past two years.
A choice that fills us with pride, like the record of being the first Italian craft brewery to make commercials on national television. After the debut in 2015 with the first campaign on La7, repeated the following year together with a vast circuit of Uci Cinemas cinemas throughout Italy, since 2017 our campaigns have been aired on Rai.
«TV is still a fundamental medium, even in the digital age. And the results prove it to us: thanks to our presence on television in recent years we have had excellent results not only in terms of sell-in but also sell-out. Entering people's homes to talk about high craftsmanship made in Italy, for a consumer product such as beer, is a successful choice at a time when consumers are increasingly quality-conscious even in their daily purchasing decisions» explains Giuseppe Collesi, president and founder of the company.
THE SPOT - Designed by Omnia Communication, which also oversaw its realisation, the Collesi beer commercial aims to strengthen the positioning of the brand as “Italian craft beer”, to quote the payoff, declaring not only the identity of a beer brewed according to the dictates of the best Made in Italy tradition, but above all the designation “craft” as a high added value. That value, which Giuseppe Collesi himself, president and founder of the brewery, has personally undertaken to have recognised and protected by a specific article of law (no. 154 of 28 July 2016). Not least, the recent recognition by the World Beer Awards, which declared our beers among the “world's best beers” of the year.
